WOO PERFORMANCE
Insights, Guides, and Success Stories for High-Performance WooCommerce
Learn How to Boost Performance, Scale with Confidence, and Master Modern eCommerce
OpenAI Just Killed Instant Checkout. Shopify Is Selling You a Panic.
Two weeks ago, OpenAI quietly killed the most-hyped feature in ecommerce. On March 24 they published a blog post admitting that Instant Checkout — the in-chat purchasing flow they launched with Stripe, Etsy, Walmart, and a handful of Shopify brands last September — wasn’t working. They’re pivoting to a model where ChatGPT handles product discovery […]
Hang Logic: Net Sales +82%, Orders +45%, AOV +25% in 12 Months
When Jacqueline Mitchell of Hang Logic first spoke with us, she had recently signed with a Melbourne ad agency to run Google Ads. Hang Logic imports European picture hanging systems into Australia. Jacqueline had been running it for 15 years. Three or four years earlier she’d achieved a long-held goal of becoming the architect importer […]
Henry Holsters: AOV +15%, Items per Order +37% — After the Owner Benchmarked Them as the Slowest in Their Category
When Andrew Henry of Henry Holsters first spoke with us, he’d already done the diagnosis himself. Andrew is a CNC machinist and product designer by trade. The founder. His main business is OEM manufacturing — designing and producing parts for other firearms brands, like a ghost kitchen for the industry. Henry Holsters is the retail […]
When NOT to Go Headless with WooCommerce
Part of our WooCommerce Performance Optimization series. For the complete guide covering all performance factors, see Why Your WooCommerce Store Is Slow (And How to Fix It). The Bottom Line on Headless WooCommerce Headless WooCommerce makes financial sense only for stores doing $3M+ annually. Below that threshold, optimizing your existing WooCommerce store achieves the same […]
Why Your WooCommerce Store Is Slow (And How to Fix It): The Complete Performance Optimization Guide
WooCommerce stores average 8.6-second load times. We’ve optimized hundreds to sub-second speeds. Here’s exactly how to diagnose and fix your store’s performance problems.
Shine Trim: Sales +39% After We Resolved Issues That Existed “From the Dawn of Time”
When Helen of Shine Trim first emailed us, she’d been running her NYC garment district apparel business since 2007. Three retail stores closed during COVID. Online, she was competing against Shein and Temu at fast-fashion prices with a catalogue of 1,000+ products. The site she’d been running for years had been giving her issues, in […]
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