WOOCOMMERCE UX AUDIT
Your checkout is leaking money. We’ll tell you exactly where.
A 239-point UX audit of your WooCommerce store, benchmarked against Baymard Institute research. You get a prioritized list of what’s broken — and what each fix is worth in monthly revenue.
Enter your store URL. Takes 60 seconds. No sales pitch — just your data.
✓ Keep using WooCommerce exactly as you do now
✓ 20%+ conversion improvement. Typical, not best-case.
✓ Solutions pay for themselves in 3-4 months. Most in under 90 days
PROBLEM
Your analytics tell you that conversion is dropping. They can’t tell you why.
The mobile reality gap
70–80% of your traffic is on mobile. Most WooCommerce stores are designed on desktop, tested on desktop, and approved on desktop. Mobile gets a cursory check. Every mismatch between desktop-perfect and mobile-functional is revenue walking out.
Search and filter failure
Baymard’s research: 61% of ecommerce sites have a non-functional product filter on at least one core use case. On WooCommerce, it’s higher. Shoppers who can’t filter don’t ask for help — they leave.
Checkout leak points
The average ecommerce checkout has 11.8 form fields. Baymard benchmarks suggest 7–8 is optimal. Every unnecessary field costs ~1% of completions. On a $100K/month store, that’s $12K/year per redundant field.
A UX audit is only as good as what you measure against.
Most “UX audits” are one person’s opinions in a PDF. Ours is a 239-point evaluation framework, every point tied to Baymard Institute research — 130,000+ hours of ecommerce user testing across 90+ benchmarked sites. When we flag something as broken, it’s broken against a standard, not against taste.
What Baymard is
Baymard Institute is the global research authority on ecommerce UX. Their research catalogue represents the largest dataset of ecommerce usability testing ever assembled. Fortune 500 retailers use Baymard benchmarks to evaluate their own stores.
What we do with it
We hold 10 years of WooCommerce-exclusive work against that dataset. Every one of our 239 audit points maps to a documented Baymard finding, a Core Web Vitals metric, or a WooCommerce-specific failure pattern we’ve seen across 200+ stores since 2015.
We are the only WooCommerce agency applying Baymard’s framework. Other agencies give opinions. We give findings with citations.
Your audit is delivered by Campbell.
10 years on WooCommerce. 200+ stores. Still the one who runs every audit personally. No account managers, no handoffs, no junior analysts running the framework for the first time.
Campbell
Founder
What’s inside the 239-point framework
Every WooCommerce store has eight zones where conversion leaks. Our audit scores each one against documented best practices, flags the failures, and stack-ranks them by revenue impact. This is not a checklist. It’s a diagnostic
Homepage and navigation
27 points — First 10 seconds, category discovery, trust signals, mobile menu patterns.
Onsite search
31 points — Autocomplete, zero-result handling, query interpretation, filter integration.
Product listing and filtering
34 points — Filter architecture, sort logic, thumbnail clarity, load behavior.
Product page
42 points — Image gallery, variation selection, add-to-cart prominence, cross-sell placement.
Cart
19 points — Quantity editing, shipping estimates, promo code UX, abandonment triggers.
Checkout
38 points — Field count, guest checkout, address handling, payment methods, error recovery.
Mobile-specific patterns
28 points — Thumb zones, tap targets, keyboard behavior, viewport handling.
Trust, speed, and technical
20 points — Core Web Vitals, plugin conflicts, security signals, load stability.
239 points total. Every failure tied to a documented source. Every fix estimated in revenue.
OUR SOLUTIONS
What You Receive
Benchmark (Week 1)
We run your store against all 239 points. No input needed from you beyond granting access. You’ll get your initial score and the 10 highest-revenue-impact findings within 5 business days.
Prioritized roadmap (Week 2)
We deliver the full audit as a tiered document: Critical (fix now — directly costing you money), Important (fix this quarter — meaningful uplift), Enhancement (fix when you have capacity). Every finding includes a revenue estimate, effort estimate, and Baymard or Core Web Vitals citation.
Walkthrough call (Week 3)
A 60-minute session with Campbell to walk your team through the findings, answer questions, and agree the execution plan — whether you implement in-house, with your existing developer, or with us.
You own the deliverable. No lock-in. No “call us to implement.” If you want to hand this to another developer, you can.
What happens when teams execute the roadmap
The audit is the diagnostic. These are stores that took the roadmap, executed it, and measured the result. Numbers verified from their own analytics.
Gourmet Basket: From Good to Exceptional
Client since 2016
“We thought our site was fast enough. Blaze Commerce showed us we were leaving money on the table. Now we do 3 months of revenue in one Black Friday week—with zero performance issues.”
- Additional revenue: $156K in 6 months
- Conversion rate: +30%
- Page loads: 5.2s → 0.6s
Byron Bay Candles: Mobile Transformation
Mobile-First Success Story
“Our mobile experience was killing conversions. Blaze Commerce didn’t just fix the speed—they reimagined our entire mobile UX. Game changer.”
- Additional revenue: $93K in 4 months
- Mobile conversions: +38%
- Mobile loads: 4.8s → 0.6s
LiteracyWorks: +340% Sessions in 3 Weeks
Speed + SEO transformation
“Three weeks. That is all it took to go from buried in search results to a perfect SEO score and triple our traffic. We did not think that was possible.”
- PageSpeed: 69 → 97
- SEO score: 46 → 100
- Sessions: +340%
This Audit Isn’t For Everyone
This works for you if
- You run a WooCommerce store doing $20K+ AUD per month
- Mobile is 50%+ of your traffic
- You’ve been burned by at least one agency or developer already
- You want a document and a plan, not a pitch
What we do with it
- You’re on Shopify, Magento, or BigCommerce
- You want us to “just tell you what’s wrong” in a 20-minute call
- You’re not ready to look at uncomfortable data about your own store
Every day you wait is another day of lost sales. While you’re reading this, customers are abandoning carts, choosing competitors, and telling others about their frustrating experience on your site. But it doesn’t have to be this way. In 90 days, you could have:
Questions we get asked before the first call
See your store’s UX score in 60 seconds
We’ll benchmark your WooCommerce store against the 239-point framework, flag every UX friction point, and estimate what each one is costing you in monthly revenue.
Every month you wait is revenue you don’t get back
No commitment. No sales pitch. Just an honest recommendation